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green leads sdr team
Mike FarrellDec 23, 2020 3:45:55 PM1 min read

Sales Development Reps (SDRs) Virtual Holiday Celebration

GL Holiday sdr teamGreen Leads has a complete virtual workforce, which we implemented after a flood – years before Covid – lead gen experts need disaster recovery plans. 2020 has been a crazy year for sure, but there is no need to not celebrate and bring unity to your sales development/business development team. We held a happy hour celebration yesterday with our traditional “Two truths and a lie” game. This is always fun and causes us all to learn some fun facts about each other while laughing at the crazy stories. Finding out that always-innocent co-founder Linda Flanagan was kicked out of a Cyndi Lauper concert and was also at the Atlanta Olympic bombing brings unity to the team.

From Green Leads to you all…Happy Holidays, Merry Christmas, and please…a legendary New Year!

ps. Linda also reminded me of a story that was pre-my tenure. She recalled Green Leads’ first Christmas Party with just 10 attendees. An upscale dinner with a two truths and a lie as well as a big bill and a big mistake. The restaurant had tacked on an 18% tip and when Linda’s husband and co-founder, Mike paid the bill, he ended up adding another 20% — they were both wondering why the bartenders and servers were so friendly with smiles and hugs!
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Mike Farrell
Mike has an incredible track record of building companies and growing pipeline and ultimately revenue. Mike has extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships. Mike has 30+ years of sales, marketing and business leadership experience. He led the growth of By Appointment Only (BAO) for 15 years as Chief Operating Officer. His style of positive leadership helped BAO establish the pay-for-performance appointment setting category, helping to scale technology and SaaS businesses across North America. Prior to BAO, Mike was SVP of Sales at PC Connection (NASDAQ: CNXN), where he led the transformation to a B2B sales model, doubling revenue to $1.4B in his tenure. At CompuCom Systems (now a wholly owned subsidiary of Office Depot) Mike was VP of Sales of Public Sector after its acquisition of CIC System where he was VP of Sales, Marketing & Professional Services for the national IT solutions provider. Earlier in his career he held numerous sales leadership positions at CIC and Copley Systems where he was the integration specialist folding in the acquisitions of two firms to create the national footprint.He holds a BS in Business Administration from Merrimack College. He is a member of AA-ISP, past President of the Hopkinton HS Athletic Booster Association, and is on the Board of Bright Spirits Children’s Foundation. He and his wife of 30+ years, Kathleen, live in Massachusetts and have four adult children.

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