Mike Farrell

Mike has an incredible track record of building companies and growing pipeline and ultimately revenue. Mike has extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships. Mike has 30+ years of sales, marketing and business leadership experience. He led the growth of By Appointment Only (BAO) for 15 years as Chief Operating Officer. His style of positive leadership helped BAO establish the pay-for-performance appointment setting category, helping to scale technology and SaaS businesses across North America. Prior to BAO, Mike was SVP of Sales at PC Connection (NASDAQ: CNXN), where he led the transformation to a B2B sales model, doubling revenue to $1.4B in his tenure. At CompuCom Systems (now a wholly owned subsidiary of Office Depot) Mike was VP of Sales of Public Sector after its acquisition of CIC System where he was VP of Sales, Marketing & Professional Services for the national IT solutions provider. Earlier in his career he held numerous sales leadership positions at CIC and Copley Systems where he was the integration specialist folding in the acquisitions of two firms to create the national footprint.He holds a BS in Business Administration from Merrimack College. He is a member of AA-ISP, past President of the Hopkinton HS Athletic Booster Association, and is on the Board of Bright Spirits Children’s Foundation. He and his wife of 30+ years, Kathleen, live in Massachusetts and have four adult children.

Blog Post by Mike Farrell

Mike Farrell4 min read

How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

As the saying goes, Content is King. And what does any good King want to do? Expand the ...

Mike Farrell< 1 min read

Green Leads CEO Mike Farrell joins Amir Reiter on the Transform Sales Podcast

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career ...

Mike Farrell2 min read

Farewell to Our Founders, Green Leads New Chapter Begins

Linda Flanagan has been teasing me for a couple years that she is ready to retire. We ...

Mike Farrell1 min read

Demand Generation Provider Activate Marketing Services Acquires Green Leads

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation ...

Mike Farrell3 min read

First Appointment = First Date

We get asked all the time, "how good will the appointments you set for us be?" It's a ...

Mike Farrell1 min read

Out of Office Responses - Lead Gen Tip Gold Nugget

Just because your lead is out of the office, does not mean they should be crossed off ...

Mike Farrell1 min read

Introductory Appointments: Your Goal is Meeting Number Two

Which of the following is a good sales outcome for introductory appointments? Proposal: ...

Mike Farrell< 1 min read

How to Use Intent-Based Data to Maximize Sales, The Modern Selling Podcast featuring Green Leads CEO Mike Farrell

What if you knew the exact companies or individuals who are actively looking for the ...

Mike Farrell2 min read

5 Content Marketing Mistakes to Avoid

Everyone is into content marketing. The challenge is not only how to do it, but how to do ...

Mike Farrell< 1 min read

How to Get More in the Funnel, Green Leads CEO Mike Farrell joins the Marketing Over Coffee Podcast

In this episode of Marketing Over Coffee with Christopher Penn and John Wall, Mike ...

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