A Marketing Qualified Lead is a lead that fulfills the service level agreement (SLA) between marketing and sales – a lead that meets:
The ICP Persona requirements, and
Has accepted a promoted marketing asset, and
Has shown some level of interest in learning more about your company and offerings
MQLs are generated by one or more of the following techniques:
Event leads
Content syndication
Outbound content promotion by phone or email
Outbound Sales Development
Inbound marketing
Website chat
Green Leads leverages all of the above techniques to generate MQLs. Once an MQL is generated – the prospect has downloaded or accepted a promoted asset, attended an event, submitted an online submission or initiated a web chat.
Our data team then performs the following Q/A to the lead:
Phone validation
Email deliverability
LinkedIn profile URLs (optional)
MQLs are ideal for feeding an internal sales development team, or nurturing lists for account based marketing.
