MQL Leads

A Marketing Qualified Lead is a lead that fulfills the service level agreement (SLA) between marketing and sales – a lead that meets:

  • The ICP Persona requirements, and

    b2b sales leads
  • Has accepted a promoted marketing asset, and

  • Has shown some level of interest in learning more about your company and offerings

MQLs are generated by one or more of the following techniques:

  • Event leads

  • Content syndication

  • Outbound content promotion by phone or email

  • Outbound Sales Development

  • Inbound marketing

  • Website chat

Green Leads leverages all of the above techniques to generate MQLs. Once an MQL is generated – the prospect has downloaded or accepted a promoted asset, attended an event, submitted an online submission or initiated a web chat.

Our data team then performs the following Q/A to the lead:

  • Phone validation

  • Email deliverability

  • LinkedIn profile URLs (optional)

MQLs are ideal for feeding an internal sales development team, or nurturing lists for account based marketing.

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