A Marketing Qualified Lead is a lead that fulfills the service level agreement (SLA) between marketing and sales – a lead that meets:
The ICP Persona requirements, and
Has accepted a promoted marketing asset, and
Has shown some level of interest in learning more about your company and offerings
MQLs are generated by one or more of the following techniques:
Outbound content promotion by phone or email
Outbound Sales Development
Green Leads leverages all of the above techniques to generate MQLs. Once an MQL is generated – the prospect has downloaded or accepted a promoted asset, attended an event, submitted an online submission or initiated a web chat.
Our data team then performs the following Q/A to the lead:
LinkedIn profile URLs (optional)
MQLs are ideal for feeding an internal sales development team, or nurturing lists for account based marketing.