Funnel stage:A Sales Ready Lead (SRL) is a bottom-of-the-funnel lead
A 3-touch qualified lead(up to 6 custom qualifying questions)
Content Syndication opt-in Leadwith telemarketing follow-up toobtain willingness to be introduced to the client rep. The third touch is the email intro to the prospect & rep, introducing the rep
Who can use them?
SDRs: The SRLs are great for Sales Development Reps to give them warmer qualified leads
Channel Partner Reps:SRLs can be very useful and economical to provide Channel Partner Reps with new logo opportunities
Any Rep that understands the value of a qualified lead and will be tenacious in their outreach to schedule a sales appointment
What do you get?
A prospect that is interested in the promoted content, has downloaded your marketing content and answered qualifying questions
The prospect has opt-ed into an email introduction to the Sales Rep
A warm handoff via email:The email to the Rep will come from the Green Leads-Evaluate Solutions rep that spoke to the prospect, attaching the 2nd offered marketing content and introducing the Rep for follow-up engagement.
-3.png?width=466&height=222&name=GREEN%20LEADS%20(25)-3.png "GREEN LEADS SRLs")
