If your company needs a new kind of functionality, should you build it or outsource it?
There are strong arguments for doing either. If you outsource a function – be it marketing, lead generation, or anything else – you will only need to spend money on it for as long as you retain the company you hired to handle it. That could potentially save you money, help you direct your employees to spend more time performing their current functions and enjoy other benefits.
But hiring and training people to perform the function in-house can offer benefits too. The people who you hire or train will be with you for the long term. Your company will build expertise and strength as it adapts to changing needs. And then there is the fact that training your current employees, or even hiring newcomers, could cost less than hiring an outside provider of services.