Green Leads CEO, Mike Farrell, joins the Helping Sells Radio podcast

Posted by Mike Farrell

Listen to Green Leads CEO, Mike Farrell, talk through why he believes pipeline generation, as measured by the metric, pipeline creation rate (PCR), is the ultimate measure of how we can bring sales and marketing teams together and minimize the dynamic of throwing leads over the fence. 

Sales says the leads are good enough (or there aren't enough) and marketing says the sales team needs to address those leads better. If pipeline is measured by the total value of opportunities and sales is the team that is creating the opportunities, then there is an implicit acceptance that a lead is good. 

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Podcast HSR GL