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lead gen tip green leads
Mike FarrellApr 22, 2022 10:15:00 AM1 min read

Out of Office Responses - Lead Gen Tip Gold Nugget

b2b sales leadsJust because your lead is out of the office, does not mean they should be crossed off your list.  When receiving an out of office or away on vacation email response, you get a lot more than just an email you want to delete.  You can get lead gen nuggets.  For example, you just emailed your contact to set an appointment and you get a response similar to this:

Thank you for your email. I am currently away from the office on vacation with limited access to email. I will return on Monday, June 24. 

For immediate needs, please contact the following:
--With career opportunity questions, please email jobs@acme.com
--With questions regarding Sales Operations, please email Linda at linda@acme.com 
--With other urgent administrative issues, please email my assistant Jessica at jessica@acme.com

Tom Shannon
VP Infrastructure and Operations
978-555-1324 direct
978-555-1212 cell 

You have just received two other contacts that are relevant to your pursuit of the prospect.  You know a responsible person, albeit no title--but LinkedIn can help with that, with Linda.  You have his assistant, great for trying to reach him when he's not responding. And you have his cell number, which you didn't have before.  Contact Linda and Jessica, see if you can't work some magic and drum up a conversation.  Never know what they may share.  "Hi Linda, I've been trying to reach Tom and I know he's out this week.  Maybe you can help me..."

And don't forget, when you reach out to Tom next week, reference your email and ask if he was away on vacation or business.  Get a conversation going because we all know...selling doesn't start until a conversation starts with the prospect.

Take advantage.  Save this information.  Use it.

 
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Mike Farrell

Mike has an incredible track record of building companies and growing pipeline and ultimately revenue. Mike has extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships. Mike has 30+ years of sales, marketing and business leadership experience. He led the growth of By Appointment Only (BAO) for 15 years as Chief Operating Officer. His style of positive leadership helped BAO establish the pay-for-performance appointment setting category, helping to scale technology and SaaS businesses across North America. Prior to BAO, Mike was SVP of Sales at PC Connection (NASDAQ: CNXN), where he led the transformation to a B2B sales model, doubling revenue to $1.4B in his tenure. At CompuCom Systems (now a wholly owned subsidiary of Office Depot) Mike was VP of Sales of Public Sector after its acquisition of CIC System where he was VP of Sales, Marketing & Professional Services for the national IT solutions provider. Earlier in his career he held numerous sales leadership positions at CIC and Copley Systems where he was the integration specialist folding in the acquisitions of two firms to create the national footprint.He holds a BS in Business Administration from Merrimack College. He is a member of AA-ISP, past President of the Hopkinton HS Athletic Booster Association, and is on the Board of Bright Spirits Children’s Foundation. He and his wife of 30+ years, Kathleen, live in Massachusetts and have four adult children.

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