As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this:
Go to the next MarketingProfs event they host!
It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's, a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments.
Mike Damphousse
Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.