#mpb2b - MarketingProfs Highlight Tweets From Day 2

Posted by Mike Damphousse

Yesterday I posted my favorite tweets for the day. Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets.

BDSolutions: Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond. Use ur 600px wisely! #mpb2b

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jaybaer: Interesting that @kdpaine is down on Linkedin. I see a lot of potential for Linkedin, especially for B2B. Answers, groups, messaging #mpb2b

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damphoux: as you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b

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gscottshaw: Roadblocks for B2B Marketers: 1. Lack of Alignment, 2. Not Scoring Leads, 3. Not Nurturing Leads, 4. Monitoring the Pipeline #mpb2b

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LisaMLoeffler: Looking for inspiration? On the job hunt? Want to do what you love or what you think is your calling? Twitter Search: Barry Schwartz #mpb2b

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MarketingProfs: Do you have a job? A career? A calling? Allowing people to use judgment & intuition allows them to develop a calling. -Barry Schwartz #mpb2b

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MackCollier: Teachers have to embody the ethics they are trying to instill in their students @barrysch #mpb2b

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greenleads: iLoop: our role as marketers is to communicate, deliver, and exchange value to customers and prospects #mpb2b

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justincresswell: "Don't be more, be different" George Hague #mpb2b

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lisamcgrath: Good reminder from Hague: Brand is reputation not a logo. #mpb2b

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kdpaine: anyone at #MPB2B who wants to see my preso its here http://ping.fm/UXtBF

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MitziThomas: 7 Copy Motivators-Fear, Guilt, Flattery, Exclusivity, Greed, Anger, Salvation. Not sure I want to do this-so negative. #mpb2b

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DonnaTocci: When designing your website the phone number should be clickable to initiate a call right away for mobile users. Good tip! #mpb2b

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agravel: Less than 30% of online users scroll. - Amy Africa #mpb2b

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DonnaTocci: The mobile phone will replace majority of functions on your laptop in 5 years! - Mickey Khan. Need to start planning for that now #mpb2b

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jlysne: @amyafrica says a good lead form should take less than 20 seconds #mpb2b

Fun
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JenKaneCo: I'm pretty sure my brain just exploded. If metrics were booze, I'd be blissfully trashed right now. This session rules. #mpb2b

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justincresswell: Barry Schwartz just told us to stop Tweeting and ask him questions. I guess I didn't listen. #mpb2b

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MarketingProfs: Check out photos from yesterdays MarketingProfs B2B Forum! http://bit.ly/mpb2bX (expand) (via @robertcollins) #mpb2b

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MackCollier: http://twitpic.com/6znai - The twitter bat signal at #mpb2b