Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow.
GinnyBartosek: Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands.
agravel: Attending session about demand generation: quantity vs quality #mpb2b
BDSolutions: Learn how Twitter will change the way we live - @stephenbjohnson's Time cover story http://cli.gs/Tweet.TimeStory #mpb2b
MitziThomas: I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. #mpb2b
nuvs: loves @stevenbjohnson's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b
swoodruff: Interesting parallel, about soc nets being like the ~17-1800's coffeehouses, where ideas were exchanged among "amateurs" #mpb2b
jaybaer: I'm wondering if number of tweets should be factored into speaker evaluations at conferences? Hmm. #mpb2b
ESLundquist: #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites
damphoux: Kern - go back and read David Ogilvy http://bit.ly/oCXdf (expand) #mpb2b
anetah: OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. I am rebelling &intend to keep on Twitting
LisaMLoeffler: Via #MPb2b: 1.Monitor profit generation. 2. Marketing is about relationships 3. Learn web 2.0 tools. (via sandy_carter)
jaybaer: IBM says that personal & professional worlds are converging. They created internal guidelines, but anyone at IBM can blog or tweet. #mpb2b
InboundMarketer: 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation
MiriamKutcher: #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data!
bluefishagency: "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. JDelToro Network Solutions #mpb2b
BDSolutions: Forrester rpt on B2B digital mktg in down economy as referenced @ #mpb2b: www.forrester.com/marketingb2bforum (courtesy @lauraramos)
greenleads: RT @allenweiss: Website URLs Are so 2005 : MarketingProfs http://bit.ly/x93H1 (expand) #mpb2b
anetah: SM tip for B2B marketers: all your slide-based presentation should be on slideshare.com &as of last week you can also add voiceover. #mpb2b
MichaelGrover: Give as many people as possible as many ways as possible to consume your content. #mpb2b
gibt: #mpb2b - hot dog carts out in the wild attract more visitors than clubs behind velvet ropes-do you want cool? require a login,else stay openLast, but my favorite (yes, from me, but it was Karin that said it):
damphoux: Karin McEwen, Mathworks: What is the most effective lead gen program? the "contact sales" button on a website #mpb2b
Fun:
MarketingProfs: Check out episode #13 of BostonTweetUp TV... with special guest.. well, me! http://bit.ly/CZ6cc (expand) (via @bostontweetup) #mpb2b
LewisG: @swoodruff Sounds kinky. #mpb2b
nathanwburke: It's almost free drink and tapas time here at #mpb2b Excellent. Can't wait.
