Green Leads vs. Traditional Lead Gen Vendors

  • Green Leads only Invoices for Results
  • Retainer Model Lead Gen companies are basically selling their people plus a margin markup, no incentives for performance
  • Retainer Model Lead Gen companies have no incentive for Quality or Quantity

b2b demand gen benchmark study

Qualified Lead Generation

Demand generation programs have always had a place for finding leads that are qualified.  Although the value of these leads can be completely different than those generated from appointment setting or inbound marketing, qualified leads meet a certain criteria set by either marketing or sales. 

  • Qualified Lead must meet certain criteria
  • Leads are harvested through inbound and outbound practices
  • Occasional third party surveys and research methods may be used 
  • Deliverable set by you and required for lead acceptance

Pay For Performance

As with all offerings from Green Leads, our Qualified Lead Gen service is offered in a pay-for-performance model.  Our appointment setting model has taught us that clients are ultimately satisfied when they receive exactly what they are paying for. 

Green Leads prides itself in being a pure Pay-For-Performance company. We generate Qualified Leads based on your criteria.  If the leads meet this criteria and are accepted, that is when the service is invoiced.

Qualified Lead Examples

The criteria of a qualified lead could be specific and granular, or they could be varied and subjective.  Some examples:

  • Companies with revenues of $500M and higher 
  • The prospect is responsible for software development
  • The company is a B2B company
  • The prospect currently engages a competitor
  • Development methodologies include web services
  • The discussion went beyond the intro pitch
  • The discussion led to the prospect asking for a whitepaper
  • etc

Think of qualifiers as litmus tests.  They are check boxes that must be checked for a lead to be considered qualified.

 

    Performance:

    "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. We just don't have the time to waste managing anything but."

    David Greenberg, Sr. Dir of Marketing
    Jive Software
    selling to Global 2000 C/VP Executives

    Got Leads?