The Buyer’s Journey & Lead Generation with Green Leads CEO Mike Farrell

Posted by Mike Farrell

In this episode of the Let's Talk Sales podcast with Elizabeth Frederick we talk about:

  • The importance of content marketing
  • The need for a sales and marketing partnership on a buyer's journey
  • Intent leads and signals of movement
  • Making use of customer data and data platforms
  • Developing and training salespeople

…And more. Listen now! 

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