Pipeline Generation BLog

lead nurturing

Just a quick post to point readers to an interview of me on Marketo's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed:

What is B2B appointment setting? And why is it important to marketers?

When it comes to leads, quality or quantity?

You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?

How does lead nurturing play a part in reaching these executive contacts?

I noticed you use Twitter frequently and have an active blog. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

What metrics do you use to measure your social media success?

What are three tips that any marketer can use to increase their social media or blogging?

Hope you enjoy it and post some comments.