Smashmouth B2B Blog: Sales & Marketing Demand Gen

B2B Demand Gen Letter to Google: Real Time Search

Posted by Michael Damphousse on Oct 21, 2009 3:23:00 PM

If someone has already written about this, forgive me.  But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about.  When someone goes to Google and types "appointment setting," don't you want your organic results on the left and your real time social media posts on the right?  I do.

Dear Google,

Please blend Organic Search and Real Time Search on one page.  Better, create algorithms that will show real time results from people "like me," not just from topics that sound or look like I'd like them. Personally, I'll love it.  Professionally, I can see demand gen goodness for inbound marketing all over it.  It will allow my prospects to find me in multiple different ways, and allow my real time content to be as valuable as my static content -- even if those searching aren't into Twitter or Facebook.

Thanks,

Smashmouth Marketer

Google Real Time Search

(credit: Google and Scoopler)

Topics: b2b, b2b marketing, socialmedia, twitter, social media marketing, lead gen, SEM, SEO, blogs