B2B Marketing Predictions for 2010 - Reflections

Posted by Michael Damphousse

b2b sales leadsI recently was asked to participate in Ambal Balakrishnan's (@ambal) ebook, to be published at year'd end and then available from her blog, Connect the Docs.  She asked a bunch of B2B marketing experts for their predictions for 2010.  Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write.

For the full text, you'll have to check back with Ambal, and I'll promote it as well.  Until then, I give you more thoughts to ponder than predictions:

  • Are marketing's goals aligned with sales?  Do your bonuses share quota?
  • Are you shoring up those marketing techniques that are tried and true?
  • Are you adapting to new areas that need adapting, such as Social Media?
  • Are you measuring everyting?  Cost per lead?  Cost per opportunity?  Leads per marketing event (blogs, tweets, whitepapers)?
  • Are you combining inbound marketing and outbound marketing and maximizing unified demand gen techniques?
  • Are you going to take time to reflect on what's working, what's failing and make changes?

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Too bad ... old-school mix.  So reflect on 2009.  Hit the ground running in 2010.

What are you going to think about or adjust?