Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list:
- Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Business Stripped Bare: Adventures of a Global Entrepreneur
- Clued In: How to Keep Customers Coming Back Again and Again
- Crucial Conversations: Tools for Talking When Stakes are High
- Leading Change
- Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
- Market Driven Strategy: Processes for Creating Value
- Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
- Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
- The End of Marketing as We Know It
- The New Influencers: A Marketer's Guide to the New Social Media
- Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
