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Mike DamphousseMike
Damphousse

Green Leads' Founder, CEO and CMO, Mike Damphouse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.

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Unified Demand Gen

Posted by Mike Damphousse on Mon, Oct 05, 2009 @ 09:03 AM
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You heard it here first on October 3, 2009. Green Leads' new service offering:
  • Unified Demand GenSM - noun (yōō'nə-fī'd·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. 2. Essential b2b lead generation best practices.
Inbound Mafia, Outbound Mafia...we're all one family. How many analysts do I have to work with to get it to be a buzzword? More later.
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