Smashmouth B2B Blog: Sales & Marketing Demand Gen

Kiva.org Adds Video to Community

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Green Leads has recently been doing a team micro-lending project. Our employees can donate on a regular basis, we match dollar for dollar, and then we decide as a team what Kiva borrower to invest in. It's a great cause, and in the current economy, a great way to push from the bottom. One of the best parts of doing this is getting updates from our borrowers. Finding out that the boat someone purchased is now harvesting fish for the fish market. It closes the loop and makes a good thing a human thing.

Kiva has just added video to their site for borrowers to provide updates and enrich their profiles. What a fantastic addition to an already impactful concept.

Posted on Kiva's blog this week: Video on Kiva Borrower Profiles

"Kiva's engineering team has been working on an experiment for the last few weeks to see how we can bring borrowers and lenders closer. In the past, we've seen that photographs have been one of the biggest ways for our lenders to feel connected to our borrowers.

We decided to take that a step farther by experimenting with a new medium: video!"