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Blog Post by Mike Farrell

Mike Farrell10 min read

Unlock Your Potential: Get The Scoop On ICPs and Strategize For 2023

Getting good leads for a B2B has never been a walk in the park. Many businesses have ...
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Mike Farrell8 min read

What Is Lead Nurturing And How Can It Help To Grow Your Business?

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Mike Farrell11 min read

Data Privacy Laws: What You Need to Know in 2023

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Mike Farrell10 min read

Why Are Opt-in Leads Important? How To 10x Your Conversions

With an impressive average of $43 of revenue for every $1 spent, email marketing's ...
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Mike Farrell15 min read

The B2B Buyer’s Journey

The B2B Buyer’s Journey
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Mike Farrell13 min read

GDPR Compliance: The Ultimate Guide

The General Data Protection Regulation (GDPR), the world's strictest privacy and security ...
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Mike Farrell9 min read

What is an Ideal Customer Profile? Step by Step Guide on How to Create One

The goal of building a successful brand revolves around an ideal of forging strong ...
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Mike Farrell9 min read

Account Based Marketing (ABM) 101: 5 Tactics To Get You Started

Wouldn’t it be great to find accounts that suit your company best? We often talk a lot ...
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Mike Farrell10 min read

What Is A Marketing-Qualified Lead?

The B2B buyer’s journey is the complete process a buyer or account will go through from ...
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Mike Farrell9 min read

What is an SDR & Why Outsourcing Will Help You Scale Faster

What is an SDR? A sales development representative (SDR) is a sales professional ...
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