Smashmouth B2B Blog: Sales & Marketing Demand Gen

Inbound-Outbound Marketing with Jeff Ogden/Mike Damphousse

Posted by Mike Damphousse

The Fearless Collaborator, Jeff Ogden and I sit down for a discussion of optimal marketing through a combination of inbound and outbound techniques.

Tags: b2b, b2b sales, demand gen, outbound marketing, inbound marketing, b2b marketing, social media marketing, thought leader interviews, podcasts

CMO Club Demand Gen Roundtable

Posted by Mike Damphousse

The following podcast was created by Pete Krainik of The CMO CLUB:Insights from CMOs Roundtable: Demand Generation in a Social Networking World.

Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future.

On the panel were myself, Jon Miller, CMO at Marketo and Paul Dunay Global head of Marketing for Services at Avaya.

Tags: marketing, demand gen, b2b marketing, socialmedia, thought leader interviews, podcasts