Smashmouth B2B Blog: Sales & Marketing Demand Gen

Fantasy Football Builds Stronger Inside Sales Teams

Posted by Michael Damphousse on Sep 9, 2014 3:55:00 PM

Fantasy Football and Inside SalesMy good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots.  My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued.  Could I possibly put together a team that could beat other experienced teams week in and week out?  Even if the matchup is one-sided on paper?

Sounds simple, but here's the deal.  I'm more of an owner and less of a coach, so I did what I do best. I hired Lenny, a co-worker at the time and a kick-ass coach, and learned from someone who knows more about Fantasy Football than I do and still enjoy the results.  Now three seasons later, Lenny is gone and I won last year's season.  This year opened with a tight match against Dave, and it came down to the last two players--he crushed me.  But I'm a coach.

Tips to learn from Fantasy Football when building awesome inside sales teams:

  • Be a coach. Understand your team and their challenges, week in and week out.
  • Understand the rules. If you know what scores you points you'll make better decisions.  Ask the commissioner (your boss) if it's unclear.
  • Learn from the pros.  We read Fantasy blogs; we also read B2B sales and marketing blogs.
  • Look for raw talent that requires the least maintenance.
  • Find the studs that, head to head, will overperform every week.
  • Think about your deficiencies and hire accordingly.
  • If your team needs adjusting, make the shifts.  It might mean cutting a player, or drafting a new one, or moving someone up from the bench. Think big picture.
  • Don't fall in love with a lineup.  If you need to let a player go, cut your losses.
  • Track the stats.  Every stat -- even the ones you aren't sure are valuable. They will be someday.
  • Think Superbowl.  Don't forget the long-term play is to win.
  • Lastly, have fun.  Every day.  Have fun.  If you and your team are enjoying your jobs, you'll always make the playoffs and be in a position to win!

ps.  I do have Tom Brady in both my leagues this year.  Maybe I should take some lessons from Belichick?

Topics: sales, b2b, inside sales, b2b marketing, appointments, appointment setting, tips, tv