This past week I attended SiriusDecisions' Boston Executive Roundtable with a focus on Sales & Marketing Planning for 2012. The discussions that were triggered by the fantastic content were the highlight of the event. Throughout the morning the attendees were sharing ideas openly, to the point where the last agenda item had to be cut short.
Notable points:
- Social Sign On is bringing high submission rates to websites, but how do we manage missing information and is a Social Sign On considered an opt in?
- Establishing solid SLAs between Sales and Marketing is critical to any successful demand generation strategy
- Pipeline efficiencies are greatly improved with Quality leads vs. Quantity of leads
I expect the upcoming SiriusDecisions Summit 2011 Europe in London on October 5 at the Park Plaza Victoria London will encourage even more discussion.
"The discussion of best practice demand generation will be an active discussion at European Summit. You will hear some from industry peers, our thought leaders at SiriusDecsions, and most of all from those you interact with." John Neeson, Co-Founder, Managing Director of SiriusDecisions.During the course of the day, the agenda is packed with great topics and also provides for networking time of over 3 hours.
To see what others thought of this year's Scottsdale event, Jonathan Block posted a great list of SiriusDecisions 2011 recap articles.