Smashmouth B2B Blog: Sales & Marketing Demand Gen

Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

  

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Last month was the Sales 2.0 Conference in Boston (my comments here).  I connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred.  

I had the opportunity in Boston to present on the topic of Increasing Productivity Without Increasing Headcount and then participating on a panel discussion on the topic. (video below)

Since my attendance at the first Sales 2.0 Conference, I had discussed with Gerhard that the topics of sales and marketing in a 2.0 world just can't be discussed separately.   So the highlight of my day was when he closed the session by announcing that the next "Sales 2.0 Conference" will be known as the "Sales and Marketing 2.0 Conference". 

Thanks to ConnectAndSell for inviting me to speak.
Video of my presentation: