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Mike DamphousseMike
Damphousse

Green Leads' Founder, CEO and CMO, Mike Damphouse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.

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B2B Marketing Predictions for 2010 - Reflections

Posted by Michael Damphousse on Sun, Nov 29, 2009 @ 02:01 PM
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B2B Marketing Predictions for 2010I recently was asked to participate in Ambal Balakrishnan's (@ambal) ebook, to be published at year'd end and then available from her blog, Connect the Docs.  She asked a bunch of B2B marketing experts for their predictions for 2010.  Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write.

For the full text, you'll have to check back with Ambal, and I'll promote it as well.  Until then, I give you more thoughts to ponder than predictions:

  • Are marketing's goals aligned with sales?  Do your bonuses share quota?
  • Are you shoring up those marketing techniques that are tried and true?
  • Are you adapting to new areas that need adapting, such as Social Media?
  • Are you measuring everyting?  Cost per lead?  Cost per opportunity?  Leads per marketing event (blogs, tweets, whitepapers)?
  • Are you combining inbound marketing and outbound marketing and maximizing unified demand gen techniques?
  • Are you going to take time to reflect on what's working, what's failing and make changes?

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Too bad ... old-school mix.  So reflect on 2009.  Hit the ground running in 2010.

What are you going to think about or adjust?


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Comments

In 2009, it is critical to align Sales & Marketing in a way that can they can work more closely than ever before. SMarketing (sales + marketing, tied at the hip) must have shared goals and agree on a service level agreement to ensure everyone is on the same page. An SLA for sales leads should include both quantity and quality and should be tracked closely to ensure that the goals of the organization are met
Posted @ Monday, November 30, 2009 6:56 AM by Dan Tyre
Good thoughts Mike. I also agree with Dan that a service level agreement (SLA) is important for sales and marketing alignment. Here are two additional questions every B2B marketer should ask regarding 2010 plans: 
 
1. Is my value propositon compelling and reflected in every outbound communication? 
 
2. Do I have the best end-to-end marketing and sales model for my products and/or services. 
 
 
 
Christopher Ryan -www.fusionmarketingpartners.com  
 
 
 
Posted @ Monday, November 30, 2009 7:49 AM by Christopher Ryan
SO much to think about! SO much to do!
Posted @ Monday, November 30, 2009 10:55 AM by Chris Snell
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