This past week I attended SiriusDecisions' Boston Executive Roundtable with a focus on Sales & Marketing Planning for 2012. The discussions that were triggered by the fantastic content were the highlight of the event. Throughout the morning the attendees were sharing ideas openly, to the point where the last agenda item had to be cut short.
- Social Sign On is bringing high submission rates to websites, but how do we manage missing information and is a Social Sign On considered an opt in?
- Establishing solid SLAs between Sales and Marketing is critical to any successful demand generation strategy
- Pipeline efficiencies are greatly improved with Quality leads vs. Quantity of leads
"The discussion of best practice demand generation will be an active discussion at European Summit. You will hear some from industry peers, our thought leaders at SiriusDecsions, and most of all from those you interact with." John Neeson, Co-Founder, Managing Director of SiriusDecisions.
During the course of the day, the agenda
is packed with great topics and also provides for networking time of over 3 hours.