Smashmouth B2B Blog: Sales & Marketing Demand Gen

The Demand Gen Capital of the World: Andover, MA

Posted by Michael Damphousse on Aug 3, 2010 3:23:00 PM

BAO CompetitorsLead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway.  At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- the 1st leads of an industry were generated.

Now there are over 1500 third-party lead gen employees in the area, not to mention all the companies that have based their outbound efforts in the area. 

The following competitors all call New England home.  We know most of our competitors and consider many of them friends:

A Better Call, Inc.

AG Salesworks

By Appointment Only        

Call Center Services

Chameleon Group

eCoast Sales

Good Leads



Green Leads



Mansfield Sales Partners

Marketing Connections


TSL Marketing

WhiteSpace Strategy Partners

(If I left one off, leave me a comment and I'll add them to the list)

We were confident at Green Leads that setting up shop in Andover, MA was a good decision.  It's a beautiful town, 20 minutes north of Boston, has a T (rail) station, fantastic reach to the lead gen talent pool ... and Linda and I live here.

Half of these companies are located in the Merrimack Valley, with Andover in the center of the map.  Does that make us the demand gen capital of the world?  It may have been debatable, but now that we've heard rumors that the largest of the appointment setting clan, By Appointment Only, is moving across the street, I guess that may seal the deal. 

Andover is now undisputably the demand gen capital of the world. 

So if you are looking for BAO competitors, just look over your shoulder.  There are plenty in the area, and specifically Green Leads is in the next building, where the parking is better -- and we were here first!

ps. The Shawsheen Luncheonette is our turf

Topics: b2b, b2b sales, demand gen, inside sales, b2b marketing, lead gen, appointment setting, Quality vs Quantity, introductory meetings, meetings, work