Smashmouth B2B Blog: Sales & Marketing Demand Gen

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Posted by Michael Damphousse on Apr 9, 2010 2:13:00 PM

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco.  In a recent post, @chrisbrogan talks about the event:

"One thing that’s different with my events than with other events: Every sponsor and exhibitor and speaker is someone we think has something to offer you .... We appreciate their voice in our experiences. Thus, time spent with them is also time spent learning new marketing the way we see it ... it’s a 1-day event. There’s no fluff. It’s packed with info. We can hang out."

My highlight of the week is the Hang Out part.  That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones.

Some recommendations to those of you attending, and even to those that aren't, on how to get the most out of a live event:

  • Announce that you are attending.  Post it on Facebook, LinkedIn, Twitter and any other place your status resides.
  • Live tweet or live blog from the event and include the Hashtag in all posts.  Share your take-aways.
  • Mingle, mix, get to know some new tweeps.  Don't spend the breaks in the lobby on your cell phone.
  • Collect business cards.  If you get one without a Twitter address on it, ask for it and write it down.  When you get home, or during quiet time at the event, send LinkedIn invites.
  • Don't cluster.  You already know the people you know.  Unless you are using the connection to get an introduction to someone new, move on.  Meet new people.

Bonus:

  • Be there virtually.  If you aren't at the event, follow it on Twitter and the live blogs (links will be on Twitter).  Follow the hashtag.  Or better yet, make a last minute decision and REGISTER HERE with a 50% Discount Code GREEN50.


@damphoux: So a shout out to all the attendees next week -- find my icon in the crowd and come say "hello".

 

Speakers List on Twitter: http://twitter.com/#/list/damphoux/ims-speakers

Topics: marketing, b2b, demand gen, outbound marketing, inbound marketing, b2b marketing, socialmedia, b2b events, thought leader interviews, SEM, SEO, events, interviews