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Mike DamphousseMike
Damphousse

Green Leads' Founder, CEO and CMO, Mike Damphouse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.

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Lead Generation Tip - Don't Use a Voicemail Script

Posted by Mike Damphousse on Mon, Oct 05, 2009 @ 10:50 AM
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I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother.

As a result of the recent question on Focus.com regarding "should we leave a voicemail?" we decided to conduct a LinkedIn poll asking only C/VP level respondents (our appointment setting targets) what they do when they receive a well crafted voicemail that is sales oriented:

                                

The results were as I expected, so let the debate begin:  

    

 

               

Want to know the mix by department? It's interesting that the geeks listen more than others:

What do you think? Leave one or Don't?


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Comments

I never listen to voice mail. I also never leave anyone voice mail. I'm pretty annoyed if someone leaves me a voice mail. Call me later!
Posted @ Wednesday, October 07, 2009 7:10 AM by Toni Anicic
TYhe funny part is that there are many organizations that will spend HOURS training their demand gen people on how to leave a voicemail, what to say, how to say it and work under the thought process that the more call you make the more results you get - versus measuring ACTUAL call results versus cal NUMBERS. 
 
 
 
These organizations are usually lead by someone workingout of the one minute manager book.
Posted @ Friday, October 30, 2009 10:15 AM by Sales Wiz
I work in b2b Sales/Marketing/Appointment setting. I leave VM's,I get responses form these responses, I get leads. Then again my last name is pronounced Bossy.
Posted @ Saturday, December 05, 2009 3:41 PM by Sharon Bosse
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