Smashmouth B2B Blog: Sales & Marketing Demand Gen

MarketingSherpa Marketing Summit: Top 20 Posts from Day 1

Posted by Mike Damphousse on Sep 23, 2009 10:52:00 AM

TJMcCue: RT @MarketingSherpa The 5 levers for improving lead-gen performance: http://bit.ly/10TUGy #sherpab2b09

 

amberjwallace: RT @juliepower: Best viral marketing campaigns by b2b and b2c from Sherpa http://snipurl.com/s2h9i

 

ajdun: Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos

 

MktgExperiments: @brianjcarroll: study shows 28% of early-stage leads take 100+ days to become sales-ready. #sherpab2b09

 

mvolpe: Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09

 

andrewspoeth: RT @damphoux: answer these questions on landing pages: where are you at? what can I do here? why should I do it? #sherpab2b09

 

mvolpe: Quick Landing Page Tips from #sherpab2b09 http://hub.tm/?QYdmH 

 

alanorourke: Clarity trumps persuasion! Landing page conversion #sherpab2b09

 

ardath421: sell the download (content) NOT the company on your landing page (Flint) #sherpab2b09

 

jepc: Genoo chose not to blog, but to create microsite http://www.b2bonlinemarketingpros.com/ & promote it in their own LinkedIn Group #sherpab2b09 

MarketingSherpa: Albee: Creating a LinkedIn group gives you a great list: Genoo's enewsletters to LinkedIn Group members avg. 19%-44% CTR. #sherpab2b09 


mvolpe: I disagree!!! www.facebook.com/hubspot has 6,000+ fans & FB is a top 10 source of leads for HubSpot #sherpab2b09 


InboundMarketer: Almost everyone at MarketingSherpa has a corporate Twitter account, though less than half of those people read Twitter daily #sherpab2b09


InboundMarketer: Less than half of those at MarketingSherpa have company Facebook pages, & less than 10 update those pages daily #sherpab2b09 

 And for the lighthearted chuckle...

damphoux: @repcor most interesting part of the conference is listening to the ambient conversations next to the camera during breaks ;) #sherpab2b09


repcor: Going to turn off the lifestream for a few. Back on in 15. #sherpab2b09 http://bit.ly/sherpa09




 

Topics: b2b sales, demand gen, outbound marketing, siriusdecisions, inbound marketing, b2b marketing, socialmedia, twitter, hubspot, b2b events, lead nurturing, marketingsherpa, lead gen, facebook