Smashmouth B2B Blog: Sales & Marketing Demand Gen

B2B Sales Leads from Data Services - Smashmouth Review

  

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When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads? We obviously try to sell up to our high level appointment setting service, but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work.

It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below. We are always looking for quality lists...it is the fuel that keeps our business going.

Online Data Suppliers: Typically an annual subscription basis. Although, see Jigsaw, below. Italics are their own company description, following that is my comment.

• Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 million companies.
  
  By far the best value on the market for the quality you receive. Contacts are fairly recent, most have direct dials and emails. Check out their great list building tools. Jigsaw is the exception in that they do offer annual unlimited subscriptions (highly recommended by Smashmouth), they also allow you to swap contacts and to purchase them individually.
  
  
• OneSource - OneSource, an infoUSA company, delivers prospect and business intelligence information on millions of companies and executives worldwide -- optimizing clients' sales and marketing efforts and assisting with business-to-business research activities.
  
  Very broad coverage. If you are after Owners, C/VP level contacts, it is heavy with this data. A bit shy on the practitioner level (Dir and below). Search and sort criteria are very comprehensive. Lots of data on the research side.
  
  
• iProfile - The pioneer in IT profiling since 1993 and now the global leader, iProfile provides high-tech company sales and marketing organizations the business intelligence they need to create demand, qualify accounts, penetrate new accounts, and accelerate sales.
  
  If it's Fortune 2000 type companies you want and you target technology buyers, there is no other source. Org charts, direct dials and emails. Extensive research. Fabulous service, but on the pricey side.
  
  
• Input - INPUT is the authority on government business. Established in 1974, INPUT helps companies develop federal, state, and local government business and helps public sector organizations achieve their objectives.
  
  If you target federal, state and local government, there is no other source of research and data.
  
  
• Hoovers, infoUSA and others - Just not into them. We've never found the value.
  

ps. Don't forget to leave a COMMENT (especially if you know European sources)