Smashmouth B2B Blog: Sales & Marketing Demand Gen

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

Posted by Mike Damphousse on Aug 5, 2009 12:58:00 PM

lead nurturing

Just a quick post to point readers to an interview of me on Marketo's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed:

What is B2B appointment setting? And why is it important to marketers?

When it comes to leads, quality or quantity?

You specialize in reaching CXOs and VPs. Can you give marketers three tips to connect with these hard to reach decision makers?

How does lead nurturing play a part in reaching these executive contacts?

I noticed you use Twitter frequently and have an active blog. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media?

What metrics do you use to measure your social media success?

What are three tips that any marketer can use to increase their social media or blogging?

Hope you enjoy it and post some comments.

Topics: marketing, sales, b2b sales, demand gen, outbound marketing, inbound marketing, socialmedia, social media marketing, lead nurturing, lead gen, appointment setting, sales2.0, marketo, blogs, interviews, marketing automation