Smashmouth B2B Blog: Sales & Marketing Demand Gen

5 Networking Tips With iPhone LinkedIn App

Posted by Mike Damphousse on Dec 12, 2008 11:00:00 AM

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it:


  • Research: As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan."
  • Save a Tree: If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" (and of course I already knew that). "I'll send you an invite right now." Forget about the business cards and save some trees.
  • Topics: Instant backgrounders popped up. Their work history. Even links to their blogs and favorite books. Incredible for conversation topics.
  • Faces (my favorite): I had a partial pre-registration list and there were five people I labled as "must meet them." I plugged in their name, looked up their profile, and four of them had photos. I scanned the crowd and went over and thrusted my hand out.
  • History: When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. Like a history of my networking.

So if you see me coming and my iPhone is in my hand, watch out, I'm going to introduce myself.

Topics: marketing, sales, iphone, kudos, tech