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Mike Damphousse

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Mike brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation.

Blog Post by Mike Damphousse

Mike Damphousse2 min read

Demand Gen - Nature, Nurture, or Both?

37% of prospects that were nurtured move on to further sales activity from an ...
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Mike Damphousse< 1 min read

Inside Sales for Charity is TODAY - Can you support us?

Donations going to : NEADS, an organization that trains dogs for deaf and disabled ...
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Mike Damphousse2 min read

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? ...
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Mike Damphousse2 min read

Outbound Marketing Efforts Fail, Now What?

In a perfect world, all of our marketing efforts work exactly to plan, don't they?
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Mike Damphousse3 min read

B2B Appointment Setting Teams and How to Get the Most From Them

Appointment Setting is a part of demand generation that is done through vendors that ...
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Mike Damphousse1 min read

Content Marketing: Accuracy, First Impressions and Demand Gen

Guest post by Paul Simon, Sharper Content, @paulcontentman
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Mike Damphousse1 min read

Home Pages: Treat Them As The Ultimate Landing Page

Whenever I get a new lead from a prospective company, I always check its web site to see ...
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Mike Damphousse5 min read

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual ...
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Mike Damphousse< 1 min read

Lead Generation Tip - Don't Use a Voicemail Script

I know my colleagues in the sales consulting industry are going to fill this page with ...
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Mike Damphousse6 min read

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is ...
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