Smashmouth B2B Blog: Sales & Marketing Demand Gen

SiriusDecisions Bring Sales & Marketing Gurus to London

This past week I attended SiriusDecisions' Boston Executive Roundtable with a focus on Sales & Marketing Planning for 2012. The discussions that were triggered by the fantastic content were the highlight of the event.  Throughout the morning the attendees were sharing ideas openly, to the point where the last agenda item had to be cut short.

Notable points:

• Social Sign On is bringing high submission rates to websites, but how do we manage missing information and is a Social Sign On considered an opt in?
• Establishing solid SLAs between Sales and Marketing is critical to any successful demand generation strategy
• Pipeline efficiencies are greatly improved with Quality leads vs. Quantity of leads