Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote.
The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely. Members of SLMA and non-members are allowed to vote.
Here is the list. If you find someone you want to vote for, click through and place your vote.
Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Brown - Business to Business by Phone Troy Burk - Right On Interactive Brian Carroll - InTouch Jep Castelein - LeadSloth Elisa Ciarametaro - Exceed Sales John Coe - The Sales and Marketing Institute Greg Coleman - LeadQual Lisa Cramer - LeadLife Solutions Richard Cunningham - Right On Interactive Mike Damphousse - Green Leads Debra DeCosta - Direct Marketing Partners Mary Dedrick - Performark Inc John Doerr - Wellesley Hills Group Mike Falkson - eti Sales Support Bob Felsenthal - BtoB Magazine Phil Fernandez - Marketo Susan Friedmann - The Trade Show Coach Andrew Gaffney - DemandGen Report Sanjay Gala - SMARTe Inc. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. Gerhard Gschwandtner - Selling Power Ann Handley - Marketingprofs John Hasbrouck - NewLeads Carlos Hidalgo - The Annuitas Group Jay Hidalgo - Annuitas Group Christopher Hosford - BtoB Tom Judge - Direct Marketing Partners Russell Kern - The Kern Organization Russ King - LeadMaster Victor Kippes - Validar Jill Konrath - Selling to Big Companies Hilarie Koplow-McAdams - salesforce.com Jim LaBelle - LeadTrack Cliff Langston - Leads To Sales Joe Lethert - Performark Dan McDade - PointClear JT McDonald - MarketNet Services Inc Laura McGuire - Saligent dba SmartTracks Mac McIntosh - Mac McIntosh Inc. Mark McIntosh - Interlink1 Robert B Miller- Miller Heiman Inc. Dan Morefield - Leads360 Ken Murray - VanillaSoft Inc Bill Nussey - Silverpop Kirtan Patel - LeadOrganizer Joe Payne - Eloqua Jeff Pedowitz - The Pedowitz Group James Pennington - Anderson Direct Marketing Maria Pergolino - Marketo Barbara Pfeiffer - Nurture Institute Debbie Pierce - NitroMojo Eric Rabinowitz - Nurture Institute Sam Reese - Miller Heiman Inc. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc. Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group
If you don't see the name of your favorite Lead Gen Experts, drop us a comment...
Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen?
The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. It is not the results of either poll separately that are interesting, we expected the Outbound mix to lead, but the comparison of both the public (random marketing and sales execs) poll to our private network (heavily demand gen focused professionals) shows a clear trend that those of us that focus on demand gen have more of a balanced mix with “Both Equally” leading the pack at 43% in our network.
The experts balance Inbound Marketing with Outbound Marketing. So the random sales and marketing execs may want to pay attention to a few points:
As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. So below is a mini product review of LinkedIn Polls:
The application is extremely easy to use, and the ability to promote it free to your network or paid through LinkedIn's systems provides incredible flexibility. We highly recommend using the paid LinkedIn poll feature for two reasons. First, it can be targeted to specific demographics. Second, it randomizes responses in a manner different than if you were to share the poll with your network. One feature missing though, is the ability to embed the poll on other pages (such as a blog, or corporate site). Having this widget capability would be huge.
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