The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote.
The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely. Members of SLMA and non-members are allowed to vote.
Here is the list. If you find someone you want to vote for, click through and place your vote.
Trish Bertuzzi - The Bridge Group
Karla Blalock - PointClear
Bob Bly - Bly.com
April Brown - Rubicon Marketing Group
Michael Brown - Purple Pig Consulting
Michael A. Brown - Business to Business by Phone Troy Burk - Right On Interactive
Brian Carroll - InTouch
Jep Castelein - LeadSloth
Elisa Ciarametaro - Exceed Sales
John Coe - The Sales and Marketing Institute
Greg Coleman - LeadQual
Lisa Cramer - LeadLife Solutions
Richard Cunningham - Right On Interactive
Mike Damphousse - Green Leads
Debra DeCosta - Direct Marketing Partners
Mary Dedrick - Performark Inc
John Doerr - Wellesley Hills Group
Mike Falkson - eti Sales Support
Bob Felsenthal - BtoB Magazine
Phil Fernandez - Marketo
Susan Friedmann - The Trade Show Coach
Andrew Gaffney - DemandGen Report
Sanjay Gala - SMARTe Inc.
Bill Goldsmith - BP Productions
Pete Gracey - AG Salesworks
Bernice Grossman - DMRS Group Inc.
Gerhard Gschwandtner - Selling Power
Ann Handley - Marketingprofs
John Hasbrouck - NewLeads C
arlos Hidalgo - The Annuitas Group
Jay Hidalgo - Annuitas Group
Christopher Hosford - BtoB
Tom Judge - Direct Marketing Partners
Russell Kern - The Kern Organization
Russ King - LeadMaster
Victor Kippes - Validar
Jill Konrath - Selling to Big Companies
Hilarie Koplow-McAdams - salesforce.com
Jim LaBelle - LeadTrack
Cliff Langston - Leads To Sales
Joe Lethert - Performark
Dan McDade - PointClear
JT McDonald - MarketNet Services Inc
Laura McGuire - Saligent dba SmartTracks
Mac McIntosh - Mac McIntosh Inc.
Mark McIntosh - Interlink1
Robert B Miller- Miller Heiman Inc.
Dan Morefield - Leads360
Ken Murray - VanillaSoft Inc
Bill Nussey - Silverpop
Kirtan Patel - LeadOrganizer
Joe Payne - Eloqua
Jeff Pedowitz - The Pedowitz Group
James Pennington - Anderson Direct Marketing
Maria Pergolino - Marketo Barbara Pfeiffer - Nurture Institute Debbie Pierce - NitroMojo
Eric Rabinowitz - Nurture Institute
Sam Reese - Miller Heiman Inc.
Bill Rice - Kaleidico
Jose Raul Rodriguez - Aon
Dan Rogers - SmartLead by The AdTrack Corporation
Anneke Seley - Phone Works LLC
Tibor Shanto - Renbor Sales Solutions Inc.
Karen Sheehey - interlinkONE
Gary Skidmore - Harte Hanks
Jeff Solomon - Leads360
Paul Staelin - Birst
Jim Steele - salesforce.com
Drew Stevens – Drew Stevens
Ruth P. Stevens - eMarketing Strategy
Chris Tremblay - Event Technologies
Tann Tueller - Harte Hanks
Frank van Veenendaal - salesforce.com
Jenny Vance - LeadGen
Mari Anne Vanella - The Vanella Group
Chris Williams - Compusystems
Keith Wolf - Virtual Appoint
Steve Woods - Eloqua
Fred Yee - ActiveConversion
Scott Zimmerman - The Cyrano Group
If you don't see the name of your favorite Lead Gen Experts, drop us a comment...
Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen?
- Mostly Inbound
- Mostly Outbound
- Both Equally
- Inbound Only
- Outbound Only
The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. It is not the results of either poll separately that are interesting, we expected the Outbound mix to lead, but the comparison of both the public (random marketing and sales execs) poll to our private network (heavily demand gen focused professionals) shows a clear trend that those of us that focus on demand gen have more of a balanced mix with “Both Equally” leading the pack at 43% in our network.
The experts balance Inbound Marketing with Outbound Marketing. So the random sales and marketing execs may want to pay attention to a few points:
- Most companies rely on a mix of Inbound and Outbound Marketing
- Outbound Marketing seems to have a larger portion of the marketing mix in general
- Demand Gen specialists balance their mix of Inbound and Outbound 30% more than generalists
- The mania of Inbound Marketing taking over the marketing mix is either just that, mania, or it is still in its infancy. Don't get caught up in the hype just yet.
- A balanced approach seems to be the mix of choice with a slight favor to Outbound activities
As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. So below is a mini product review of LinkedIn Polls:
The application is extremely easy to use, and the ability to promote it free to your network or paid through LinkedIn's systems provides incredible flexibility. We highly recommend using the paid LinkedIn poll feature for two reasons. First, it can be targeted to specific demographics. Second, it randomizes responses in a manner different than if you were to share the poll with your network. One feature missing though, is the ability to embed the poll on other pages (such as a blog, or corporate site). Having this widget capability would be huge.