As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this:
Go to the next MarketingProfs event they host!
It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's, a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments.
Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others.
Speaker's blogs are listed if I could find them, otherwise their company link is there. If anyone has more accurate info, feel free to share it. If you're a speaker and want to share links to your presentations or handouts, that would be great too. Just send me the links.
Thanks to all of you for a great conference!
And of course...my shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;)
Michael Damphousse, CEO/CMO at Green Leads
blog: www.damphousse.org (you're here)
Yesterday I posted my favorite tweets for the day. Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets.
BDSolutions: Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond. Use ur 600px wisely! #mpb2b
jaybaer: Interesting that @kdpaine is down on Linkedin. I see a lot of potential for Linkedin, especially for B2B. Answers, groups, messaging #mpb2b
damphoux: as you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b
gscottshaw: Roadblocks for B2B Marketers: 1. Lack of Alignment, 2. Not Scoring Leads, 3. Not Nurturing Leads, 4. Monitoring the Pipeline #mpb2b
LisaMLoeffler: Looking for inspiration? On the job hunt? Want to do what you love or what you think is your calling? Twitter Search: Barry Schwartz #mpb2b
MarketingProfs: Do you have a job? A career? A calling? Allowing people to use judgment & intuition allows them to develop a calling. -Barry Schwartz #mpb2b
MackCollier: Teachers have to embody the ethics they are trying to instill in their students @barrysch #mpb2b
greenleads: iLoop: our role as marketers is to communicate, deliver, and exchange value to customers and prospects #mpb2b
justincresswell: "Don't be more, be different" George Hague #mpb2b
lisamcgrath: Good reminder from Hague: Brand is reputation not a logo. #mpb2b
kdpaine: anyone at #MPB2B who wants to see my preso its here http://ping.fm/UXtBF
MitziThomas: 7 Copy Motivators-Fear, Guilt, Flattery, Exclusivity, Greed, Anger, Salvation. Not sure I want to do this-so negative. #mpb2b
DonnaTocci: When designing your website the phone number should be clickable to initiate a call right away for mobile users. Good tip! #mpb2b
agravel: Less than 30% of online users scroll. - Amy Africa #mpb2b
DonnaTocci: The mobile phone will replace majority of functions on your laptop in 5 years! - Mickey Khan. Need to start planning for that now #mpb2b
jlysne: @amyafrica says a good lead form should take less than 20 seconds #mpb2b
JenKaneCo: I'm pretty sure my brain just exploded. If metrics were booze, I'd be blissfully trashed right now. This session rules. #mpb2b
justincresswell: Barry Schwartz just told us to stop Tweeting and ask him questions. I guess I didn't listen. #mpb2b
MarketingProfs: Check out photos from yesterdays MarketingProfs B2B Forum! http://bit.ly/mpb2bX (expand) (via @robertcollins) #mpb2b
MackCollier: http://twitpic.com/6znai - The twitter bat signal at #mpb2b
Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow.
GinnyBartosek: Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands.
agravel: Attending session about demand generation: quantity vs quality #mpb2b
BDSolutions: Learn how Twitter will change the way we live - @stephenbjohnson's Time cover story http://cli.gs/Tweet.TimeStory #mpb2b
MitziThomas: I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. #mpb2b
nuvs: loves @stevenbjohnson's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b
swoodruff: Interesting parallel, about soc nets being like the ~17-1800's coffeehouses, where ideas were exchanged among "amateurs" #mpb2b
jaybaer: I'm wondering if number of tweets should be factored into speaker evaluations at conferences? Hmm. #mpb2b
ESLundquist: #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites
damphoux: Kern - go back and read David Ogilvy http://bit.ly/oCXdf (expand) #mpb2b
anetah: OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. I am rebelling &intend to keep on Twitting
LisaMLoeffler: Via #MPb2b: 1.Monitor profit generation. 2. Marketing is about relationships 3. Learn web 2.0 tools. (via sandy_carter)
jaybaer: IBM says that personal & professional worlds are converging. They created internal guidelines, but anyone at IBM can blog or tweet. #mpb2b
InboundMarketer: 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation
MiriamKutcher: #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data!
bluefishagency: "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. JDelToro Network Solutions #mpb2b
BDSolutions: Forrester rpt on B2B digital mktg in down economy as referenced @ #mpb2b: www.forrester.com/marketingb2bforum (courtesy @lauraramos)
greenleads: RT @allenweiss: Website URLs Are so 2005 : MarketingProfs http://bit.ly/x93H1 (expand) #mpb2b
anetah: SM tip for B2B marketers: all your slide-based presentation should be on slideshare.com &as of last week you can also add voiceover. #mpb2b
MichaelGrover: Give as many people as possible as many ways as possible to consume your content. #mpb2b
gibt: #mpb2b - hot dog carts out in the wild attract more visitors than clubs behind velvet ropes-do you want cool? require a login,else stay openLast, but my favorite (yes, from me, but it was Karin that said it):
damphoux: Karin McEwen, Mathworks: What is the most effective lead gen program? the "contact sales" button on a website #mpb2b
MarketingProfs: Check out episode #13 of BostonTweetUp TV... with special guest.. well, me! http://bit.ly/CZ6cc (expand) (via @bostontweetup) #mpb2b
LewisG: @swoodruff Sounds kinky. #mpb2b
nathanwburke: It's almost free drink and tapas time here at #mpb2b Excellent. Can't wait.
Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. I'll be doing some live tweeting from the conference with hashtag #mpb2b, just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20). Thank you to MarketingProfs and Anne Handley (personal blog) for what should be a stellar event.
Just thought I would highlight the conference schedule, which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Unfortunately, I'll have to do my best to attend the most relevant sessions on my own.
- Eight Secrets to Delivering Top B2B Demand Gen Results
- Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy
- Make Every Investment Count: The Measure of Marketing
- Putting Measurement into Action to Improve Leads, Conversions & ROI
- Tappas Tweetup - (find me and say hello)
- Email Workshop
- Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects
- Creative Rules for Integrated Campaigns that Get the Attention of Your Prospects
Looking forward to meeting lots of new folks, sharing great thoughts, and seeing some old friends. More later.