I just listened to Mungo Jerry's "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it!
...then BOOM! The song is over and I remembered all the times I heard inside sales reps complain that "It's summer, nobody's working."
Folks, that's one of the biggest myths in lead gen. In fact, it's so twisted that some hidden benefits of summer are shrowded. Let's take a look.
Yes, most people take vacation time in the summer. I do to. That said, how many vacations can one take? They can't be gone all summer. In fact, some very important things happen because of vacations:
- Desk time - Most people planning vacations plan some time in the office (ie: not travelling) prior to and immediately after so that they can get their ducks in a row and return hitting the ground running. That is more time for them to be at their desks picking up calls, or paying attention to an email inbox that is organized. Take advantage of it.
- Responders - "I'll be out of the office until Monday, July 21. In an emergency you can call my cell ###-###-####, otherwise, you can contact June, my assistant at ###-###-####, or John, my senior team member at email@example.com". Nuggets: The prospect's cell number, the assistant's name and number, and his trusted underling's email address. Use them.
- Scheduling - It can get dicy trying to pick a date, sure, but use it as an opportunity to book a meeting in close -- to set some urgency.
- Lighten the mood - It's always a challenge to find the common thread in a call to make the prospect feel comfortable listening to the business end of a conversation, what better common thread than "Oh, vacation, I just got back from the Cape, what are you planning?". People buy from people.
- Attitudes - Let's face it, we're all a bit happier. Happier = Approachable.
"We love everybody, but we do as we please
When the weather's fine
We go fishing or go swimming in the sea
We're always happy"
Enjoy the video, and take Mungo Jerry's tip to heart: "Go out and see what you can find"!
As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team...you name it. Does that sound much different than a sales or marketing professional? Tasks, Clients, Quotas, Energy, Perfection, Peers.
You all own your own businesses! Congrats.
So now that you own your own business, where can you go for some advice and inspiration?
This week is the innagural issue of Owner Magazine. Owner is the brainchild of Chris Brogan, a leading speaker, author and blogger focused on digital business.
Chris and I were sitting down last week talking about the first issue of Owner. His passion for ALL things makes you walk away from any interaction with a "can do" feeling and a smile on your face. His passion for his new online magazine launch is one I share and hope you will too.
"The concept of an Owner is simple," says Chris. "It is for someone who seeks to improve worth by growing capabilities and connections. You can be the CEO of your cubicle as long as you’re accepting responsibility for your intentions to grow your abilities and your network. But more so, you’re likely an entrepreneurial spirit, either helming your own organization, or just about to leap out into the fray and make your own path. That’s who we’ve created Owner magazine to serve."
I'm honored to be asked to contribute to Owner. It's great to be surrounded by some fantastic-smart people (Chris, S. Anthony Iannarino, Marsha Collier, John Morgan and others).
Subscribe to Owner Mag here and be the best owner you can be.
I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger. An excerpt from the article:
"Acclaimed green architect Michelle Kaufmann is now trying to parlay her success with prefab homes into green community living in her new white paper Embracing Thoughtful, Walkable Neighborhoods. Green communities are critical to changing the face of American growth because currently "if everyone in the world lived in a style similar to that of an average American, we would require three Earths to support the demand on our natural resources,” says Kaufmann."
World Aids Day.
Thinking of my Uncle Eddie today. Always laughing, always having fun...passed away on June 3, 1998. He was 51.