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Mike DamphousseMike
Damphousse

Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.


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5 Networking Tips With iPhone LinkedIn App

  
  
  

Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it:


  • Research: As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Perfect if you are connected to them somehow, "Hi, I'm Mike from Green Leads, I think you know my friend Jonathan."
  • Save a Tree: If I hit it off with someone and we were about to swap business cards, I'd say "hold on, you're on LinkedIn, right?" (and of course I already knew that). "I'll send you an invite right now." Forget about the business cards and save some trees.
  • Topics: Instant backgrounders popped up. Their work history. Even links to their blogs and favorite books. Incredible for conversation topics.
  • Faces (my favorite): I had a partial pre-registration list and there were five people I labled as "must meet them." I plugged in their name, looked up their profile, and four of them had photos. I scanned the crowd and went over and thrusted my hand out.
  • History: When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. Like a history of my networking.

So if you see me coming and my iPhone is in my hand, watch out, I'm going to introduce myself.

iPhone TV Ads - Hall of Fame Marketing

  
  
  

How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. It can use your GPS location and you can refine it by cuisine, neighborhood or price.

And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up.

So both apps are wonderful and intuitive, but the real Hall of Famers...the marketing folks at apple, their agency and the creative team. 30 second spots on TV, showing the coolness and simplicity of the application. If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. I personally have downloaded 4 apps I've seen on TV. 3 of them within 30 seconds of seeing the ad. Brilliant!

And of course, kudos to past Hall of Famers, the iPhone designers and the iPhone software developers.

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