Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.
B2B Marketing Experts have an ideal opportunity during the Holiday Season to do some old fashioned "feel good" marketing and help some folks along the way. Green Leads ran two internal contests that resulted in charitable giving.
Toy drive. We ran a contest last week during a one hour ConnectAndSell session. For each appointment booked during the session, Green Leads bought a toy for our local toy drive run by some friends at the Lawrence Police Department.
Kiva Microloans. A second contest we ran allowed our top performer to pick a recipient of a Kiva Microloan to join the Green Leads portfolio. We've been lending on Kiva for quite some time and allow our team to select the recipients on an ongoing basis. This now makes 15 loans.
Fun. And don't forget to have a little fun. The Green Leads management team pulled together this cute B2B Mashup Holiday Greeting video on our youtube channel.
It's all about:
Green Leads has recently been doing a team micro-lending project. Our employees can donate on a regular basis, we match dollar for dollar, and then we decide as a team what Kiva borrower to invest in. It's a great cause, and in the current economy, a great way to push from the bottom. One of the best parts of doing this is getting updates from our borrowers. Finding out that the boat someone purchased is now harvesting fish for the fish market. It closes the loop and makes a good thing a human thing.
Kiva has just added video to their site for borrowers to provide updates and enrich their profiles. What a fantastic addition to an already impactful concept.
Posted on Kiva's blog this week: Video on Kiva Borrower Profiles
"Kiva's engineering team has been working on an experiment for the last few weeks to see how we can bring borrowers and lenders closer. In the past, we've seen that photographs have been one of the biggest ways for our lenders to feel connected to our borrowers.
We decided to take that a step farther by experimenting with a new medium: video!"
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