Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.
Not sure I'm going to pick up the new iPhone just yet. I'm hearing about issues with the antenna, but I'm sure I'll have to make a decision when one of my daughters drops her phone into the pool this summer and I need to sacrifice my current iPhone as a replacement. It's been a tried-and-true pattern the past 3 summers.
The iPhone 4 brings Apple customers a nicely improved design and several new features: the ability to make video phone calls, to record (and edit!) HD videos and true multi-tasking, just to name a few. What this means to me (and you) is its connection to Sales 2.0.
It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value. The nature of technology is that it has to evolve, and the technology we have today is astounding. The cool part is that it's only getting better!
Sales 2.0 is all about evolution as well. It's about changing the way sales and marketing do our jobs and adapting. Sales 2.0 means that we have to evolve.
Here are three ways we can keep that evolution going:
Have you bought an iPhone 4? What do you think of the changes?
(Side note: what do you use it for as it pertains to sales and marketing? Me ... I've loaded Salesforce, LinkedIn and even a link to my presentations should I meet a prospect on the road.)
Walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). It is a networking secret weapon. Here's how I used it:
So if you see me coming and my iPhone is in my hand, watch out, I'm going to introduce myself.
How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. It can use your GPS location and you can refine it by cuisine, neighborhood or price.
And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up.
So both apps are wonderful and intuitive, but the real Hall of Famers...the marketing folks at apple, their agency and the creative team. 30 second spots on TV, showing the coolness and simplicity of the application. If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. I personally have downloaded 4 apps I've seen on TV. 3 of them within 30 seconds of seeing the ad. Brilliant!
And of course, kudos to past Hall of Famers, the iPhone designers and the iPhone software developers.
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