Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.
So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. Since it was around Thanksgiving, I made a point of telling our thanksgiving dinner guests all about it, and my niece and nephews heard the story. I had hoped they listened, but like most things out of my mouth, I expect only a small portion to actually stick.
Then earlier today I got an email from my sister with the following picture of Ben showing me their version of the bionic orange versus the normal orange. The kids may not have remembered the story, but they certainly got a total kick out of discovering it themselves.
Did they understand the ecology issues? Maybe not. But something stuck. I predict that the excitement of finding the big orange, recollecting Uncle Mike's story, grabbing the camera, sending me the picture, and enjoying the moment may have sparked some thought on the matter. Our next generation WILL figure it out if we keep taking the lead.
I guess that's the only thing we can hope for with a blog post. Someone, somewhere might read it, benefit by it, and possibly remember it. If they can draw the same conclusions I did with the same information, then maybe I accomplished something. If they simply thought about, debated, or pondered the issue, then I accomplished something there too. Always give an apple to the teacher.
I just made Alton Brown's Fruit Cake recipe again. All organic, btw. I've done this for several years and not only is it incredibly good, the apricot brandy I spray on it brings extra holiday cheers. Ok, so the brandy wasn't organic and was shipped from somewhere far away, but you can't green everything. Seriously, this is NOT the fruit cake you know with the artificial colored fruit bits in it. This is Good Eats!
Cartoon Credit: Gary Larson
How cool is the latest iPhone TV ad for UrbanSpoon. Free app where you simply shake your iPhone like shaking dice, and it rattles and tumbles like a slot machine and spits out a restaurant. It can use your GPS location and you can refine it by cuisine, neighborhood or price.
And then there's Shazam. Hear a song on the radio or on TV, quick, hold up your iPhone and it will identify the song for you. Thought I would test it with an arcane song an it pulled it up.
So both apps are wonderful and intuitive, but the real Hall of Famers...the marketing folks at apple, their agency and the creative team. 30 second spots on TV, showing the coolness and simplicity of the application. If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. I personally have downloaded 4 apps I've seen on TV. 3 of them within 30 seconds of seeing the ad. Brilliant!
And of course, kudos to past Hall of Famers, the iPhone designers and the iPhone software developers.
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