Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.
Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud:
With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Buyers put themselves in the funnel where they want to be. They jump around. The influence of content and word of mouth jumps them from side to side to back and down again.The demand gen funnel is now in the cloud. As marketers, we must constantly measure the status of the cloud and make adjustments. Combine strategies and tactics in order to maximize our results.Harness the chaos to our advantage. Control the Demand Gen Cloud.
Get the eBook and read what these other experts had to say about Pipelines and Funnels:
Ardath Albee, CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner, Director of Online/Social Media at SAP North America Michael Damphousse, CEO/CMO of Green Leads LLC Christopher Doran, VP of Marketing at Manticore Technology Barbra Gago, Social Media Manager of Cloud9 Analytics Steve Gershik, CEO of 28Marketing Sue Hay, CEO of BeWhys Marketing Inc. Matt Heinz, Principal at Heinz Marketing LLC Carlos Hidalgo, President of The Annuitas Group Jon Miller, Vice President of Marketing at Marketo Adam Needles, VP of Demand Generation Strategy at Left Brain Marketing Tom Scearce, Principal at Scearce Market Development Matt West, Director of Marketing at Genius.com Steve Woods, Chief Technology Officer of Eloqua
Written by Craig Rosenberg - The Funnelholic
Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.
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