Green Leads' Founder, CEO and CMO, Mike Damphousse, writes frequently about b2b marketing, demand generation, appointment setting, lead gen, and marketing in general.
If there's one thing those books have in common for me, it's that they were part of my high school summer reading lists. Remember those? You'd receive a list of books before the end of your school year that you'd have to read in preparation for the next school year.
Maybe you were excited by all of that reading; maybe you weren't. Maybe you cleared your list well before summer's end, or maybe you were running to the local bookstore to find the Cliffs Notes versions of the books on your list (not that I know anything about that). Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too.
If you're reading this and you've just graduated from college hoping to find yourself in sales and marketing, take heed! This list is the tip of the iceberg for you. If you're like me and you've read these books, take heed and read them again; they're just that good. Note that all of the links are to Amazon, should you choose to purchase them.
Obviously there are more books that I could place on the B2B Sales and Marketing summer reading list, but these are my "must reads." What about you? What would you add to the list?
Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list:
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